Baby’s needs are as simple and delicate as they seem. And to support those needs we try our best to make products that are appropriate for the baby and easy to handle by parents. Smiley Baby easy-to-wear Baby carrier is no other exception, easy to wear like a T-shirt but practical enough to support a baby’s healthy development. Physical closeness with the mother is a necessity for a newborn. It helps in the emotional development of both mother and baby, strengthens attachment, and promotes breastfeeding. Smiley Baby Easy to wear baby carrier is designed to keep baby physically connected with parent for perfect skin to skin moment. Ergonomic seat ensures correct M-Position for baby’s hip and legs and C-Position for baby’s back and neck, supporting the healthy development of the baby. 2 in 1 style allows the parent to carry the newborn parent-facing, placing the newborn’s head close to the parent’s heart for a comforting feel, to forward-facing when the baby is little older and ready to grasp the world. Easily foldable design, lets you store it conveniently.